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Advertising agency says US elections, Olympics and Super Bowl should help growth in 2024
The rapidly evolving technology is making it easier and cheaper to deliver high-quality campaigns. But where does that leave creatives?
Tumultuous change creates risks and opportunities for incumbents in the industry
New technology set to have ‘profound effect on our business’, warns chief executive Mark Read
BCW and Hill & Knowlton tie-up follows broader simplification of parent company’s complex web of operations
Advertising agency says third-quarter earnings were affected by ‘cautious spending trends’
Dismissal follows police raid of GroupM China’s offices and questioning of executive and two former employees last week
Shanghai police say a senior manager and two others held as part of investigation
GroupM China senior advertising executive held for more questioning, according to people briefed on matter
Unless you’re a WPP shareholder, in which case bad luck
Ad agency lowers annual guidance after technology companies reduce marketing spend
Agency Ogilvy is pushing for more industry disclosure when lifelike virtual characters are used in ads
Technology platform will drastically speed up production of bespoke content for clients
World’s largest advertising group already uses the technology in some areas
Deal with private equity group highlights how the PR business has changed
Deal is expected to value the WPP-backed company at about $1.4bn
Group predicts revenues will rise this year despite economic turbulence
Advertising agency group is latest to improve outlook despite market headwinds
In an industry disrupted by tech, employees have options to seek higher salaries and fulfilment elsewhere
World’s biggest ad group is confident it can weather economic downturn as shares fall 8%
World’s largest advertising group beats expectations and raises forecasts for this year
Mark Read ‘very concerned’ about military action but predicts continuing rebound in global ad spend
Anarchic social network in discussion with WPP as it seeks to make profit without angering 330mn outspoken users
World’s largest advertising group says many businesses ‘are confident’ as they emerge from pandemic
Combination will create a communications company worth $917m
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