Add this topic to your myFT Digest for news straight to your inbox
Advertising agency says US elections, Olympics and Super Bowl should help growth in 2024
The rapidly evolving technology is making it easier and cheaper to deliver high-quality campaigns. But where does that leave creatives?
World’s biggest brands to spend $650mn on coveted ad slots, featuring celebrities from Lionel Messi to Jennifer Aniston
Automated tools in marketing could amplify unverified climate buzzwords for products, says head of ASA
ASA says details about electric vehicles and capital’s Ulez pollution zone need to be more specific
Tumultuous change creates risks and opportunities for incumbents in the industry
Media sector scrambles to deal with fallout from phase out of cross-website trackers
Agreement with French group is the first prosecutors have made with an advertising agency over its alleged role
Faster than expected growth in the Google Cloud services business helps boost revenue to $86.3bn
New technology set to have ‘profound effect on our business’, warns chief executive Mark Read
BCW and Hill & Knowlton tie-up follows broader simplification of parent company’s complex web of operations
Decision comes as advertising industry faces existential threats from generative artificial intelligence
Retailer claims club shirt sponsorship for Asahi’s Super Dry beer brand infringes trademark rights
Cross-channel train operator offered a ‘very small percentage’ of fares at £39, says advertising regulator
Hyper-realistic ‘virtual influencers’ are being used to promote leading brands — drawing ire from human content creators
Microsoft-owned professional networking site has increased revenues as big brands boycott rival platform
Plans for new political ads team to hit $100mn in sales ahead of US presidential election are met with industry scepticism
US tech giant promises Janet Jackson’s former husband extra protection after false ads used his image on Facebook
Platforms must open up and let marketers see where their ads are being placed
Ads on Google by Air France, Lufthansa and Etihad found to have breached advertising code
Social media site accelerates plan to attract small businesses as billionaire owner battles big brands
Outburst by social media platform’s billionaire owner comes during chaotic interview following antisemitism controversy
Research suggests search giant has served ads on hundreds of questionable sites in violation of its own policies
UK advertising regulator claims Hilux commercial had ‘no regard for environmental impact’
Brands have paused spending on social media platform over concerns about Elon Musk and antisemitic content
UK Edition
